THE MOST FREQUENT
INTERACTIONS

nowadays between consumers and brands happen in the palm of their hands.

Welcome to palmERA.

MIAMI BASED

we serve both US and LATAM clients, adopting the
most effective practices from each market.

WE USE TECHNOLOGY

as a value proposition to amplify brands' messaging
and create multi-platform experiences.

 

What We Offer

 
 

Why palmERA

EXPERTS IN INTEGRATING DIGITAL AND TRADITIONAL PLATFORMS.

Consumers are on the move, and that means we are constantly under pressure to create opportunities to engage with them.

Marcos Lawson, Director of Creative & Content

Why palmERA

STRATEGIC THINKING THAT CREATES VALUE

Aligned to fresh, evocative and persuasive creative that meets marketing objectives.

JC Cedeno, CEO

Why palmERA

FROM MIAMI TO BUENOS AIRES

We implement clients’ ideas locally and cost effectively, but also with the ability to think as “natives ” in each of the markets we serve.

David Navarijo, Country Manager Mexico

Why palmERA

IN-HOUSE TECH CAPABILITIES

With a tech team of 25, we are able to offer innovative solutions and competitive costs to our clients, while controlling response time.

Why palmERA

FUELED BY SERVICE

We strive for superb service that enables our clients to respond to their business’ needs.

Greta Patterson, Director of Client Experience

Why palmERA

WE TALK NUMBERS

The best ideas are not only the most creative but also those that can be implemented within budget. We develop KPI's that allows us to measure success.

JC Cedeno, CEO

 
 

Work

 
 
 
 

Who we are

JC Cedeno

CEO

“Never quit”

Marcos Lawson

Director, Creative & Content

Laz Ramos

Digital Media Director – US/LATAM

“The only way to do great work is to love what you do.”

David Navarijo.

Country Manager - Mexico

“Just one day, today”

Jorge Evans

Country Manager - Panama

Jorges’ Motto: “Do not be anxious about tomorrow, today is more important”

Carlos Cadavid

Country Manager Colombia

“Todo lo que vemos ahora es una sombra de todo lo que veremos”.

Javier Ponce

Country Manager Argentina

“Fruit must alway be bought fresh”

Greta Patterson

Director of Client Experience

“It's kind of fun to do the impossible”
 
 

Where We Are

9:30 am
Miami, USA
 
 

Contact Us

 
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© palmERA 2015. Todos los derechos reservados

Digital Marketing

As digital natives, we understand the journey and interaction of consumers in the digital space. Our digital campaigns encompass product awareness, consideration, convertion, loyalty and CRM across different plaforms.

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Traditional Marketing

Have TV, Radio, OOH and Print died? they have not, in fact they are very much alive. However, consumer demand that communications in traditional media be as engaging and relevant as they are on digital plaforms. Our job is to make this happen.

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Social Media

We have developed our own strategic framework that allows us to engage and move to action social media followers.

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Tech Development

We provide tech solutions for our clients that include customer facing developments such as responsive landing pages to mobile and back end solutions. More importantly, our developers have worked within the agency environment for years thus they not only program but offer solutions that are engage consumers.

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Experiential Marketing (BTL)

Our activations include street activations, event activations and POS activations. Due to our digital background, we know how to integrate technology to enhance the consumer's experience, activation reach and gather market intelligence.

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Content Marketing

With many years in the content generation industry, at palmERA we know how to create specially tailored storytelling content for brands that engages, creates affinity and communicates the brands’ message to its consumers.

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Media Buy

We offer digital and media buying services, coupled with our ability to integrate and maximize the reach, frequency and cost optimization of our clients’ campaigns throughout the different media.

Our digital media buying capabilities include Geo Targeting, Contextual targeting, Data Powered Targeting, Cross-screen audiences combined data allows the segmentation to drive audience expansion.

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Sony is seen as the audio brand of an older generation. Our goal was to create an integrated campaign that would make the younger target fall in love with Sony; over 15M views to date.

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Integrating a digital development to the event, we created a way to harvest energy from the runners. This energy was used to display pictures at the finishing lane and provide a last push incentive for the runners.

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Activation during Art Basel at Miami Int. Airport; Our goal: to communicate brand attributes thru Art and technology. We engaged numerous passengers in Johnnie Walker Blue’s unique story and lifted sales by 65%.

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Web based app that allows users to get shows’ info, interact through the integration of social media, be notified about programming and have online access to snackable content.

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In-store campaign to bring awareness and conversion of PetsMART training services. The campaign ran at POS via poster and flyers, via direct marketing communication through loyalty program and digital advertising.

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On-air, print and digital campaign promoting a new franchise, All Nighters, on MTV networks. The campaign focused on the benefit of watching the programming all night but showed the consequences to the captive audience.

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The strategy was simple: make a campaign that's as enticing and mouthwatering as the product itself. Used at the POS and Digital.

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This concept was based more on the idea of ridiculing owners that choose to waste money on their cars doing bad upgrades, and instead get them to focus those efforts on getting the right oil for their engines.

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Our strategy, get potential drunk drivers to think about the effects of a DUI @ the point of making the decision. What is it going to be..a glass of water or the potential consequences in each bottle.

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David Navarijo.

Country Manager - Mexico

“Just one day, today”

Winner of 2 Promax awards for Best Service and Best Digtial Infomercial .  Marketer with over 20 years of experience in the US and Mexico with companies such as Coca Cola, American Express, Tesa Tape, Movie City, Cinecanal and Softtek Integrations. David possess a great ability to develop competitive analysis and marketing strategy.  He is a graduate from Tecnológico de Monterrey University and Master Degree on Image Engineering by the School of Image Consulting.

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Greta Patterson

Director of Client Experience

“It's kind of fun to do the impossible”

Driven, high energy and over 10+ years of experience in advertising and hospitality in the US and internationally.  Accounts include BlackBerry, Alcatel Onetouch, HBO, Hard Rock among others.  Greta possesses a unique approach to customer relationships combining the agency and the hospitality approach of delivering a superb client experience.  Greta is fluent in English, Spanish, Russian and Lithuanian.

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Javier Ponce

Country Manager Argentina

“Fruit must alway be bought fresh”

Over 25 years of advertising experience in Argentina including the role of Creative Director of FCB Buenos Aires leading accounts such as SCJohnson for LATAM, Asia and Africa.  Other agency experience includes Grey, Oglivy & Mather and McCann.Javier has received more than 80 international prizes in Argentina and Internationally including Cannes, New York and London Festival.

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JC Cedeno

CEO

“Never quit”

20 years of combined experience in the Media & Entertainment industry and the Advertising industry in companies such as Movie City, CineCanal, The FilmZone (part of Fox) and Sony Pictures as well as former CEO for Wikot.  Today, more than ever before content is king; thus, the combination of content driven industry and how to communicate it effectively thru marketing is a unique value proposition for palmERA.  JC holds a business degree from the University of TN and a MBA in Marketing and Strategy from Emory University.

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Jorge Evans

Country Manager - Panama

Jorges’ Motto: “Do not be anxious about tomorrow, today is more important”

Over 20 years of experience in marketing and advertising working for companies such as CORPORACION MEDCOM,  a media broadcaster of Radio, TV and Internet, CINEMARK and more recently for SONY PICTURES TELEVISION, as the head of Ad Sales and Business Dev for Central America.  Jorge possess solid knowledge of advertising as well as the media industry.

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Carlos Cadavid

Country Manager Colombia

“Todo lo que vemos ahora es una sombra de todo lo que veremos.”

12+ years of experienced and accomplished executive with a strong mix of management, sales, and marketing leadership. Additional experiences include working with Advertising Agencies such as DDB, Tribal, SM Digital, FiRe Advertainment.

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Laz Ramos

Digital Media Director – US/LATAM

“The only way to do great work is to love what you do.”

Extensive 15 year experience utilizing online and mobile ad serving technologies such as Double click, Admarvel, CheckM8, Open Ad Stream,Point-Roll, Eye-blaster Ad servers, OpenX, Ad tech, Ad motion, E planning. Atlas, Celtra. Experienced working with Ad Network Platforms such as Inmobi, Appnexus, Millennial Media, Googles(AdX) ,GradientX, Flurry, Burstly, BlueKai, BRX(BrightRoll), RightMeida, On-boarding Publishers and Advertisers. Expert with managing SEO/SEM/PPC and Social Media, Creative development (Flash,Gif animation), Wordpress Admin, Product & Platform Development, Digital Marketing, Email marketing, Business Development, Client Services. List of companies include Sony Pircture, Discovery Networks and Adsmovil.

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Marcos Lawson

Director, Creative & Content

For the last 15 years Marcos has worked closely with brands like Adidas, Reebok, Johnnie Walker, Guinness, Smirnoff, Sony, Shell and Coca-Cola. In that time, he's helped them overcome virtually every kind of marketing challenge. His career path has enabled him to work on global, US General, US Hispanic and LATAM campaigns, and made him highly capable at conceiving and delivering ATL, BTL, digital, experiential, social, brand identity and brand partnership campaigns, forging very strong client relationships and winning numerous awards in the process.

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